What Is The Biggest Obstacle For Consumers To Buy Electric Cars?

- Aug 17, 2017 -

Auto industry development in one hundred to today's ponder: those who pride themselves on steam engine, gearbox and the fragrance "the machine" to change the world is being a no engine, no transmission "revolution" of electric vehicles.

We are familiar with the customers to buy cars are controlled, control, improve the purchase cost, increase the cost, control of vehicle use, improve the maintain cost, while from strange to close to electric vehicles are encouraged and advocated.A pressure of a guarantee, a minus one plus, clear and clear, the banner bright, the development electric car, all is in the unspoken.

But the truth?Although China's electric car production is the world's first, accounting for half of the world, but only 1% of total auto sales in China, if excluding all kinds of subsidy policy, the stimulation such as filling and ripening, despite a dozen again press the two the hand of the mighty, only by market factors, I'm afraid I have to discount.

One well-known American car companies in Asia Pacific, laws and regulations, director of the latest policy in a world electric communication meeting, permeability of electric vehicles in the U.S. market is limited, depending on the type of vehicle, electric vehicle incentives from the federal government and state governments, according to customer's living state, value different incentives.These incentives are not sufficient to overcome consumers' acceptance challenges and remain difficult to comply with the sales regulations of mandatory electric vehicles.

There are three types of incentives for electric vehicles in the United States: discounts, which are received by mail, after consumers buy them.Shopping voucher, after completing the application process, will receive the voucher, and the voucher can be presented at the point of sale to achieve the instant price reduction.Tax credits, when individuals or businesses declare taxes, can apply for tax breaks to get more money back.Compared with light vehicles, heavy vehicles are often different in type, value and availability.The federal government's reward is, at least 4 KWH battery capacity of all plug-in electric vehicles will receive federal tax credits, vehicles less than 14000 pounds, is suitable for OEM sales before 200000, predict or like China cancelled to 2021 years ago, the number of vehicles on each owner without the status quo, but tax credits are not giving a refund or an exchange.

Many states provide incentives for electric vehicle sales, but also a state of electric vehicles to collect fees, because the U.S. tax on gasoline, due to plug, pure electric vehicles use less or don't use gasoline, these costs is to make up for the loss of the fuel tax dollars.

In 2010, California received a total of 197298 discounts, with a total value of $430 million.The discount amount is based on the type of technology, which is $2,500 per unit and $1500 per set.Low-income residents of California can get extra money, and residents with extremely high incomes are no longer eligible for discounts.Voucher programme to provide $8000 to $110000 per car vouchers, depends on the weight of the vehicle and the technical types, each team can get a maximum of 200 vouchers, of which 100 people is a hybrid, at least 35 miles with pure electric vehicle mileage, such as vehicle can quick charge of 20 miles.Relative to its equivalent benchmark vehicles, hybrid vehicles must be at least 30% of the fuel economy benefits, mainly in the heavy vehicle (GVWR or more than 8500 pounds), only under special circumstances, light vehicle can get vouchers.California offers very high incentives, but it is still hard to meet its ideal.

California clean vehicle discount program is the longest running state level incentive.Some states provide incentives for heavy vehicles to boost their market share, which is extremely low or even zero.The value of the incentives of the state level of heavy vehicle vehicles is much more than that of the light cars and passenger cars, but the market penetration rate is lower due to the low degree of acceptance of consumers.

Germany international cooperation mechanism study showed that Germany since 2011 for fiscal measures for electric vehicles shall be exempted from tax for vehicles and a total of 1.2 billion euros, plug each fill 3000 euros, pure electric per 4000 euros, the government and the enterprise each half, subsidised car price is not higher than 60000 euros.The subsidy is provided for a minimum of six months for private and business use, and the subsidy will be completed on June 30, 2019, at the federal economic services department.At the same time, the government subsidizes 300 million euros in charging infrastructure, 200 million euros for slow charge, and encourages construction of 15,000 charging piles.As of the first half of 2017, Germany has registered a total of 54,000 pure electricity and 23,000 plug-in electricity, with a total of 7,400 charging posts as of 2016, of which 292 are being installed.

Meti automobile manufacturing industry bureau said that Japan has extended to new energy vehicles 160000 vehicles, it is not enough, the Japanese in the promotion of new energy vehicles is not without ambition, but takes time to reach, will be implemented in 2020, 70-2020 of pure electric and plug-in hybrid car, realize the range of 500 kilometers by 2030.Japanese officials said the Japanese government to provide policy support and subsidies, relatively is puny compared with the Chinese government is not worth mentioning, less powerful, very powerful formulated by the Chinese government subsidies, the fiscal and monetary policy, to help customers choose the new energy vehicles.The Japanese government's subsidy mechanism will also be withdrawn in 2020, whether it will continue to be studied.

Japan, various measures have been taken to cope with the challenge of promotion of pure electric vehicles, including cars, automotive quality (weight) tax, purchase tax breaks, such as for pure electric and plug-in electric purchase subsidies, such as the range of 280 km of pure electric vehicles can obtain 280000 yen subsidy.As in other countries and regions, Japan's approach is to promote a variety of next-generation vehicles, including pure electricity, fuel cells and plug-in mixtures.Compared with traditional cars, the price of a pure electric vehicle is twice the price of a traditional car, which is 15% to 30% higher than the hybrid electric vehicle.Hybrid technology is a relatively affordable option for ordinary customers.

According to a new survey from Japan, price factors account for 50 percent of all electric vehicle drivers' concerns, with range, charging piles and charging time of 10-13 percent.The main drawback of pure trams, the government says, is that the short range of battery life needs to increase the energy density of the battery and make the electric car more competitive.

How to reduce cost, improve the battery safety performance, increase the range and increase infrastructure, and introduced how to more effective government, policy guiding, market promotion of new energy vehicles to promote popularization system and supporting policies, the United States, Germany, Japan and China is roughly similar, even the subsidies subsidies time, models, and methods, such as exit node are the same, everyone really is still on the way!